Digital twins

Digital twins, it’s a term which grew rapidly with ChatGPT, the idea of having a digital twin of a persona. But it’s also extended to models of real world items. Like a digital twin of infrastructure, and you use robots to scan that infrastructure and visualize where problems are. It’s a very neat concept - and particularly relevant to data & analytics. Because it’s the data we’re working on, powering the digital twins.

In that space, look at Gecko Robotics or Cesium; the former is a company which creates digital twins of infrastructure. The latter, provides 3D models of the real world, for which you can overlay data.

And this is exciting, this is the bringing of data & analytics to the real world. And is a rapidly expanding part of the industry, so worth keeping an eye on.

There is a good story from AdExchange on Adalytics, worth a read. But it talks about how when an analytics company shares inconvenient truths, so worth reading if you’ve yet to find yourself in that position.

One such occasion I’ve had, is when we inadvertently uncovered a massive use of bots on a clients campaign.

Marty Swant at Digiday has the story on a couple of big announcements by WPP & Publicis Group. Both collectively spending hundreds of millions of dollars to beef up their AI capabilities. WPP more into proprietary technology that they can own.

This is good news for any agency side analytics folks!

Notable stories this week

• Seattle data guy on data quality.

• ^ And he shared his consulting handbook, worth digging in to.

• Analytics aren’t the only measure.

• Amplitude adds session replays to its customer analytics platform.

• Closed loop measurement in the cookieless era.

• Andy Reid credited Chiefs’ analytics coordinator for overtime strategy.

• Google Consent Mode v2.

• From crunching numbers to making insights: How to become a data analyst.

• Meet Adalytics, an asteroid headed for ad tech.

• Were we wrong about the value of First-Party data? And what it means for CDPs.

• Italy’s data protection agency says OpenAI’s ChatGPT violates GDPR privacy laws.

• LG will tag ads to measure attention in deal with TVision & Lumen.

Deals/M&A

• Data exploration Motif Analytics closes $5.7m seed round.

• DataroomHQ raises $3.5m.

Data visualization of the week

• Using reach maps to demonstrate the importance of reaching enough people to have an impact.

• ^ And how he creates them.

Smartest commentary

• “Effective measurement should propel brands forward – not hold them back.” -Liam Wade.

• “Everyone within Publicis Groupe will become a data analyst, an engineer, an intelligence partner, with all the information they need at their fingertips to supercharge client growth." -Publicis Groupe.

Datapoints of note

• WPP plans to spend $315m in 2024 investing in proprietary technology to support our AI and data strategy.

• Publicis Groupe announced a three year plan to invest $378m in its AI efforts.

That’s it,

-Ben

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